Camp Spirit Lake / Vetter Architects + Amy Carman Design

Arch Daily | Curated by Paula Pintos


Camp Spirit Lake is a modern guest lodge located within this Chicago family’s multi-acre compound in Wisconsin’s scenic Northwoods. Surrounded by a forest of oaks and white pines, the home is perched on a bluff overlooking a pristine lake the family has been visiting for generations. It is part of a larger generational family retreat consisting of a main house, an artist studio, and two boathouses. Rooted into the hilltop, the new guest lodge captures views of Spirit Lake, while respecting the scale of the new boathouse below.

The main level is divided into two wings or pavilions consisting of a living hall and three uniform guest suites. The living hall and guest suites are offset and connected by a gallery corridor, providing a 125-foot sightline that frames nature on either end. A series of first and second-story pavilions are designed to be intimate for small gatherings and functional for large-scale reunions and social events.

Glass, wood, and stone are seamlessly woven together from inside to out, as they reference the primary building materials of the Northwoods. A custom wood door and window systems create a strong architectural connection to nature, while selected furnishing and interior cabinetry create a thoughtful and modern nod to Wisconsin’s Northwoods camp style and heritage. The masonry in this modern home is an unexpected connection to the past, inspired by the stone silos and barn foundations that can be seen across the region. Rough-cut fieldstone set in thick, hand-troweled mortar stretches across the exterior’s south façade and connects with the interior two-story central fireplace.

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Jason Gierl

With over 20 years of experience in art direction, branding, advertising design, project management, web development, and team leadership, Jason brings a creative and strategic touch to every project.


As Art Director/Head of Design for Milwaukee’s Pabst Theater Group, he helped promote thousands of national touring acts, playing a key role in shaping the city’s arts and entertainment scene. Most recently, he led design efforts for the National Independent Venue Association (NIVA), where he helped develop the branding—and played a part in securing billions in federal grants for venues hit hard by the COVID-19 pandemic. Jason continues his work with NIVA to this day.


From designing stunning marquees for historic theaters to crafting brand identities for beloved local businesses and creating eye-catching promo art for national tours, Jason’s work blends creativity with impact.

Jason lives in Milwaukee, Wisconsin with his two small(ish) humans, beautiful wife Heather, and their two dogs Willow (Smith) and (John)Reis. He enjoys a tasty beverage, exceptional food (especially Bavarian Potato salad) and is a music enthusiast.

…and as always, Go Brewers!

https://staticeye.com
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