First look: Kinn Guesthouse Downtown

OnMilwaukee | By Bobby Tanzilo


As the finishing touches are put on the Kinn Guesthouse on Broadway, we got a peek inside the new Downtown hotel.

The 31-room hotel – designed by Vetter Architects and built by Pepper Construction – features communal spaces, including a shared kitchen, on each floor of guest rooms.

There will also be libraries, games, laundry facilities and meeting rooms. Pets are welcome in four rooms on the first floor.

Each of three upper floors has nine rooms, plus dedicated facilities – like the kitchen and laundry.

The hotel – which has a smaller iteration in Bay View that opened in 2017 – will offer zero-contact check-in, advanced COVID-19 safety and air-filtration systems, and a 24-hour interactive concierge with communication apps.

Morr Events and Hidden Kitchen will collaborate to run The Lookout,  3,500 square feet of indoor/outdoor rooftop event space that offers great views of the skyline.

That area will have room for 125 seated guests and will be available for all kinds of events, including weddings, rehearsal dinners, corporate and charity events.

Recently, Uncle Wolfie's owners Wolfgang Schaefer and Whitney McAllister announced they would open The Wolf on Broadway in the hotel's lobby by summer.

“We want our guests to feel a sense of connection with the space, like they are living here, not just staying here. This inspired the design of the common area – creating a sense of openness, connectivity and community for our guests," owner Charles Bailey told me.

“Travelers today more than ever are looking for unique and authentic experiences in the destination, activities and the lodging as well.”

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Jason Gierl

With over 20 years of experience in art direction, branding, advertising design, project management, web development, and team leadership, Jason brings a creative and strategic touch to every project.


As Art Director/Head of Design for Milwaukee’s Pabst Theater Group, he helped promote thousands of national touring acts, playing a key role in shaping the city’s arts and entertainment scene. Most recently, he led design efforts for the National Independent Venue Association (NIVA), where he helped develop the brand and logo—and played a part in securing billions in federal grants for venues hit hard by the COVID-19 pandemic. Jason continues his work with NIVA to this day.


From designing stunning marquees for historic theaters to crafting brand identities for beloved local businesses and creating eye-catching promo art for national tours, Jason’s work blends creativity with impact.

Jason lives in Milwaukee, Wisconsin with his two small humans, beautiful wife Heather, their two dogs Willow Smith and Reis. He enjoys a tasty beverage, exceptional food (especially Bavarian Potato salad) and is a music enthusiast.

https://staticeye.com
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